One such group of people, were the lovely individuals from The Noel Asmar Group, of which I had the pleasure of spending some quality time with at the lunchtime fashion show, exhibit booth, auction, and farewell party. I felt welcomed into their tight knit family, as if I was meeting distant cousins or long-time pen pals for the first time.
I actually reached out to Noel Asmar directly prior to the event, once I heard there was a fashion show planned that would highlight the brand’s spa and hospitality uniforms, as well as debut her new spring/summer 2017 fashion collection, and requested an exclusive interview. To my excitement, she agreed. Check out the “confessions” that were revealed as a result.
“Confessions from Noel Asmar”
I have always been passionate about creating garments that would not prohibit movement. Designed to enhance the motion and never restrict the natural movement and shape of the human body, each style is designed to enrich the wearer’s experience. This freedom and free flowing inspiration is truly a way of life for myself. I am always looking for a solution and will not be held back by the notions of “it can’t be done.” I am constantly on the go, with 4 successful global brands, industry initiatives and as a wife and mother of three I am always on the move. I emulate a lifestyle and design philosophy that needs to be made for the way you move in order to just keep up!
When I launched SpaUniforms.com in 2002 there was no such thing as “spa uniform fashion” – so we have certainly experienced a lot of change in this industry in the last fourteen years! In that time we have seen almost every major hotel property incorporate a spa into their offering and with this evolution came the necessity to offer integrated fashions for various departments within a spa, salon, hotel and overall property. We are proud to have expanded our offering and now service over 4000 properties around the world. We continue to push the boundaries on a traditional uniform to design functional silhouettes that people are proud to wear!
“Designed to enhance the motion and never restrict the natural movement and shape of the human body…”
After experiencing the power of a uniform while I was working overseas, I understood the value that a garment can truly have. I saw hotel staff in ill-fitting, worn out, hand-me-down uniforms at a property where I worked. These men and women had selflessly devoted their entire careers to the care and well-being of others, and while they took pride in their positions, they had never received any appreciation or recognition of their efforts. I was creating my own personal collection of custom women’s garments at the time and felt that I needed to do something for the staff. I will never forget their reactions after receiving a clean, new uniform made just for them. They were now a part of something much bigger. They always did their best at their job, but now their dedication and passion resonated from them. A uniform had the power to transform them and this reflected well on the business. Never underestimate the incredible influence of a uniform.
“Never underestimate the incredible influence of a uniform.”
For many years our existing equestrian and uniform clients have requested contemporary lifestyle fashions that embrace our existing dedication to quality, premium fabrics and expert design that they have come to trust from all Noel Asmar brands. The Noel Asmar Collection was created with our existing clientele in mind, and we have been very well received by the contemporary fashion industry when we went to market this year. From the passionate equestrian fashionista to the jet-setting resort client, the Noel Asmar Collection offers premium fashions for the modern woman living life on the go. This fall we released a small capsule collection with a rich equestrian lifestyle influence and textured palette. The full brand launch will take place with the free flowing and exotic Spring 2017 collection. Inspired by the elegance and breeze of the resort lifestyle, we are looking forward to seeing the line offered in premium fashion boutiques and at luxury resorts around the world next year.
Behind every successful company, there is a support system that keeps things “moving” seamlessly. I had the pleasure of meeting some members of your team, and their energy, smiles, and motivation was infectious. If I was sitting in on one of your staff meetings, what might I hear you telling your team if you were offering words of motivation, teamwork, and encouragement?
If you were to attend one of our staff meetings you would certainly be laughing! Our team is truly an authentic and fun loving group of individuals. We hire for cultural fit and take pride in the creative and passionate community we have built. I believe that when you are passionate about your people, your people are passionate about you. I give them the power to follow their interests and find purpose within the company and in their own life and that karmic energy brings the brand to life.
“I believe that when you are passionate about your people, your people are passionate about you.”